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Core Promotional Theme
Promotional Visuals and Scene Design
Selection of Promotional Venues
"Nintendo Outdoors: Bringing the joy of gaming into nature" – Based on Nintendo's core brand philosophy of "sharing joy," this theme breaks down the barriers between "gaming" and "the outdoors," conveying the product value of "parent-child bonding, gathering with friends, and exploring nature." It aims to make consumers understand that Nintendo outdoor tents are not just camping equipment, but an extension of a "mobile playground" that carries joyful moments.
Selection of Promotional Venues
Promotional Visuals and Scene Design
Selection of Promotional Venues
Core Selection Principle: Balancing immersive natural scenery with convenient transportation, covering areas where the core target audience gathers.
1. Main Venue: Popular campsites in the city's suburbs (e.g., suburban forest camping parks, lakeside camping bases), with a venue area of approximately 100㎡-1000㎡. The space will be divided into three functional areas: brand display area, interactive experience area, and leisure and relaxation area. The surrounding area will retain its natural landscape (trees, lawns, water features) to align with the usage scenarios of outdoor products.
2. Auxiliary Linkage Points: Outdoor plazas in core urban business districts (short-term pop-up events on weekends), targeting people who are unable to visit the campsites, creating a "mini-nature experience zone" to quickly reach a wider audience.
Promotional Visuals and Scene Design
Promotional Visuals and Scene Design
Promotional Visuals and Scene Design
Overall Visual Tone: Continuing Nintendo's classic red and white color scheme, complemented by natural green and sky blue as secondary colors, integrating iconic brand elements with outdoor scenes to create a highly recognizable and approachable visual atmosphere.
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NINTENDO CO., LTD
3204(A) Lonsdale House 52 Blucher Street, Birmingham, West Midlands, United Kingdom, B1 1QU
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